Streaming closing in on linear viewing, says Ericsson

Streaming habits are “closing in on linear TV” consumption, with the proportion of streamed video consumption now almost on a par with scheduled broadcast TV, according to a new global study by Ericsson.

The 2014 ConsumerLab report on TV and media trends found that 75% of consumers watched streamed video – including YouTube clips, TV shows and movies – a more than weekly basis, up substantially from 61% in 2011.

By comparison, 77% of consumers watched scheduled broadcast TV on a more than weekly basis in 2014, down from 83% in 2011.

Discussing the findings, Niklas Heyman Rönnblom, a senior advisor at Ericsson ConsumerLab, said that he does not believe that scheduled broadcast will “go awayhttp://www.digitaltveurope.net/236581/streaming-closing-in-on-linear-viewing-says-ericsson/