India:Govt plans scrapping 12 sec/hour ad cap on free TV channels

Viewers of free-to-air TV channels may soon have to bear with longer commercial breaks if the Information and Broadcasting (I&B) Ministry goes ahead with its plan to scrap the existing 12-minute advertisement per hour regulation imposed by the Telecom Regulatory Authority of India (Trai).http://www.deccanherald.com/content/429667/govt-plans-scrapping-12-sechour.html