GfK to track subscription video on demand

Market research company GfK is planning to track subscription video on demand viewing in the United Kingdom and the United States, following a pilot study in partnership with BBC Worldwide and other clients. Initial results suggest that online subscription video services are becoming mainstream. The panel-based survey is in response to the lack of viewing data available to video producers and distributors, despite the detailed metrics collected by aggregators like Netflix and Amazon.

The pilot study ran from December 2013 to March 2014 with a panel of over 5,600 homes in the United Kingdom and the United States. Participants kept a weekly diary of all viewing on Netflix and Lovefilm or Amazon Prime Instant Video in the United Kingdom and Netflix, Amazon Prime Instant Video and Hulu Plus in the United States.http://informitv.com/2014/09/06/gfk-to-track-subscription-video-on-demand/