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Master Acrobatics Of Media Acronyms Here!
Those were the days when the notable acronyms and industry jargon you needed to know were CPM (cost per thousand), OTS (Opportunity to See) and in later years CPA, PPC, PPI and the like.
With Programatic and Digital, this has transformed overnight!
As the 10th Malaysian Media Conference is coming next month, here's a two minute guide so you don't get lost in the translation…
RTB - Real Time Bidding where a media buyer can set parameters such as bid price and network reach.
Programmatic Buying - An automation of the process where a buyer will layer common parameters with behavioral or audience data within the same platform, with algorithms that filter impressions based on behavioral data.
DMP - Data Management Platform, used to store and analyze data.
DSP - Demand Side Platform, an ad exchange that buys advertising based on data.
SSP - Supply Side Platform provides publishers with a technology platform that help them to better manage their ad impression inventory to maximize revenue.
Readers are welcome to add to above list by emailing
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