Audience measurement firm Kantar Media has launched what it calls the UK's official Twitter metric for measuring Twitter TV audience engagement.
Developed with Twitter as part of a global partnership announced last year, the Kantar Twitter TV Ratings tool will be available from mid-October. The new tool, bringing together geo-filtered UK Twitter data and Kantar Media audience research, is designed to enable broadcasters, media agencies and advertisers to track exactly how Twitter amplifies the power of television. It comes only days after the firm published research suggesting Twitter activity can provide insights into TV viewing, complementing existing ratings.http://www.rapidtvnews.com/2014100235518/kantar-media-unveils-uk-s-first-official-twitter-tv-ratings.html?utm_campaign=mobile-video-vital-to-allowing-fragmented-audiences-at-scale&utm_medium=email&utm_source=newsletter_319#axzz3Eyxg0dUk
