USA Nielsen admits TV ratings errors

According to a story in the New York Times, the error benefited ABC - the network saw its ratings improve - while all other networks were affected negatively. In a press release from Nielsen regarding the incorrect attributions, the company linked the issue to a “technical error” that arose in March of this year.

Nielsen claims that the discrepancy in viewing totals was related to “difficult-to-attribute content called ‘all other tuning with code’”, which represents between 0.1% and 0.25% of the viewing totals. The company says it has deployed a software fix to address the problem and will reprocess all impacted data going back to August 18, to be reissued by the end of this month.http://www.research-live.com/4012369.article?utm_source=google&utm_medium=email&utm_campaign=research-live.com