Over 500m multichannel homes in Asia Pacific

According to CASBAA’s updated Asia Pacific Multichannel TV Advertising 2015 book, the Asia Pacific now boasts over 500 million multichannel homes across the region.

“Our latest report reinforces the fact that the Asia Pacific is truly the growth engine for the multichannel TV industry today,” said Christopher Slaughter, CEO, CASBAA. “When we look at non-terrestrial TV connections, 61 per cent of homes in Asia now receive multichannel TV and the region is poised to strengthen its leadership as the largest multichannel video market globally in terms of subscribers.”

The pay-TV advertising market also continues to grow in Asia Pacific with an estimated +9.4 per cent year-on-year increase for 2014.http://advanced-television.com/2014/12/01/over-500m-multichannel-homes-in-asia-pacific/