Asia Pacific now boasts 500,639,000 multichannel homes across the region, according to data revealed in CASBAA's recently updated Asia Pacific Multichannel TV Advertising 2015 book.
CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across 17 geographic markets throughout the Asia Pacific and the report is its annual compendium of regional facts and figures and advertising research culled from a variety of sources.
The data found that the pay-TV advertising market is continuing to grow in Asia Pacific with an estimated 9.4% year-on-year increase for 2014. There was also a 25% increase in consumer willingness to pay for TV anywhere access compared to 2012 and a general upward trend in the use of tablets and smartphones to view video content both in the home and elsewhere.
