China to lead APAC ad market by 2016

Advertising revenues in the Asia-Pacific region are set to pass $121bn by the end of this year according to a new report which sees the market growing at 5% in 2014 and at 5.7% in 2015 and China taking the top spot in 2016.

Media Partners Asia (MPA), a provider of information services, made the predictions in Asia Pacific Advertising Trends & Database 2014-15 and offered a longer term projection, suggesting that net advertising would increase at an average rate of 4.5% a year out to 2019.

The top six advertising countries in the region will be Japan, China, Australia, Korea, India and Indonesia, although the order will change, as China is expected to overtake Japan in 2016 and India to move ahead of Korea by 2017.

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