Ad Companies Slightly Lower 2015 Global Ad Forecasts

December 8, 2014: Three big ad companies made slight downwards revisions to their 2015 forecasts for global ad spending, as markets in Eastern Europe and the core Eurozone countries remain weak and as ad revenues in the U.S. grow slower than previously expected.

In revised forecasts released Monday, WPP's media-buying agency GroupM, Publicis Groupe SA's ZenithOptimedia and Interpublic's MagnaGlobal each projected that the global advertising market will increase roughly 5% in 2015, fueled by growth in digital advertising, particularly in mobile.