Global ad revenues to grow 4.8% in 2015, as digital closes the gap on TV

Global media owner ad revenues are forecast to grow by 4.8% in 2015, reaching $536bn, with digital revenues expected to account for 30% of the total – and finally catch up with TV adspend in 2019.

According to research by IPG Mediabrands’ media research arm Magna Global, a “stronger economic environment” is expected over the coming 12 months, with global GDP increasing 3.8%, compared to 3.3% in 2014http://www.mandmglobal.com/news/08-12-14/global-ad-revenues-to-grow-48-in-2015-as-digi.aspx?_cldee=amVubnlAY2FzYmFhLmNvbQ%3d%3d