Boomerang to relaunch in Asia with original content and mobile app

Children’s TV network Boomerang is relaunching in a number of markets in Asia next year and introducing original content for the first time.

The TV channel will run animated shows produced by Warner Bros for kids and their families and will be available in the Philippines, Cambodia, Indonesia, Hong Kong, Singapore and Myanmar. It has already relaunched in Australia.

The Turner-owned channel also plans to launch a free mobile app that runs video and gaming content.

Mark Eyers, chief content officer for children’s programming at Turner International Asia Pacific, said the re-launch is a global initiative with “a commitment to acquire the world’s very best animation, and we’ll be one of the first regions to unveil the new-look brand.”http://www.mumbrella.asia/2014/12/boomerang-relaunch-original-content-mobile-app/?utm_source=DailyNewsletter&utm_medium=email&utm_campaign=Daily-10-12-2014&utm_content=PostTitle