Ad spend growth to slow globally in 2015, Indonesia will be APAC’s fastest growing market

Rival media agencies Magna Global and ZenithOptimedia released advertising spend forecasts for 2015 today, with both agencies expecting global industry growth to slow next year.

ZenithOptimedia, which calculates industry growth using ad spend by medium, predicts expenditure to grow by 4.9 per cent next year, down slightly from the 5.1 per cent expected in 2014 when major sporting events such as the World Cup, Winter Olympics and the US mid-term elections boosted spend.

Magna Global, which uses media owner revenue data to make its forecasts, reckons the industry will grow by 4.8 per cent in 2015, down from the 5.5 per cent rise expected this year, with ongoing problems in Ukraine and elsewhere in Europe holding the global ad economy back.

In Asia Pacific, ad spend will grow by 6.4 per cent next year, Magna Global reckons, with Latin America the only region growing faster.

China is expected to grow by 8.6 per cent in 2015, although Magna has cut its forecast by two to three percentage points given the country’s cooling economy.http://www.mumbrella.asia/2014/12/ad-spend-growth-slow-globally-2015-indonesia-will-apacs-fastest-growing-market/?utm_source=DailyNewsletter&utm_medium=email&utm_campaign=Daily-08-12-2014&utm_content=PostTitle