Multi-screen video increases reach

Marketers looking to increase their reach without increasing their spending can achieve a six point uplift by shifting 20% of their budget from TV to a multi-screen digital mix according to new research.

YuMe, the provider of digital video advertising, and market researcher Nielsen conducted a survey of cross-media device ownership and usage in five European regions – France, Germany, the Nordics Spain and the UK – across more than 5,000 respondents.

It found that Spain led the way in device ownership but the UK was comfortably ahead as the region where a multi-screen mix had the greatest impact on reach.http://www.warc.com/LatestNews/News/EmailNews.news?ID=33979&Origin=WARCNewsEmail&CID=N33979&PUB=Warc_News&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20141205