Smart ad formats continue to lead mobile video engagement

16 December 2014 - The Q3 2014 edition of the Celtra Mobile Display Ad Performance Report has revealed continued growth across key metrics such as expansion rate, engagement rate and time spent.

The report from the cross-screen mobile advertising technology supplier is designed to provide insight and market analysis about the performance of mobile display ad products and for the third quarter of 2014 found that fundamentally smart video ads are still outperforming other format types in engagement rate and time spent, while ads placed within apps witness longer time spent on ad unit and higher video play rates than ads placed in Web browsers. This trend has been consistent throughout 2014.