South Korea to relax TV advertising rules in 2015

24 December 2014 - Terrestrial broadcasters will be able to show advertising during dramas and other television programmes from 2015, the Korea Communications Commission (KCC) has announced.

Currently the KCC regulates advertising under four categories: those related to a certain TV show, subtitles, station breaks, and time signal advertising. Under the new plan, broadcasters can organise the adverts they run, regardless of the category, for a maximum of ten minutes and 48 seconds per hour, the Korea Times reports.