CNBC's Business Day to End Nielsen Measurement

CNBC announced that as of the fourth quarter of 2015 its Business Day programming will no longer be measured by Nielsen. Instead, CNBC is partnering with Cogent Reports, a unit of Market Strategies International, which provides research to the financial and investment services community, to measure the effectiveness of advertising campaigns on the NBCUniversal cable business network.http://www.hollywoodreporter.com/news/cnbcs-business-day-end-nielsen-761330