Major digital-TV operators opt for affordable ad rates

January 8, 2015 - AMID WHAT is expected to be an intensely competitive market this year, major digital-TV broadcasters are optimistic that first-time and small and medium-sized advertisers will be putting more investment into publicising their brands via terrestrial-based digital channels, on top of spending by leading companies.

During interviews with high-ranking executives from digital-TV broadcasters, The Nation has learned that advertising rates at their channels range from Bt10,000 to Bt200,000 per minute, which is considerably less than the rates at analog channels.