New Report Forecasts Surge in AsiaPac Online Video Market

Revenues from online video services in 13 markets across the Asia Pacific will rise from $3.5 billion last year to $12.4 billion by 2020, when there will be some 977 million OTT customers across the region, according to new projections from Media Partners Asia.

Advertising will dominate online video revenues, accounting for some 80 percent of the total pie, according to the Asia Pacific Online Video Distribution 2015 report. Subscription revenues, largely for SVOD platforms, will rise from $700 million in 2014 to $2.3 billion by 2020. There were 594 million active OTT customers across AsiaPac in 2014—85 percent of which are in China. The other key OTT markets in 2014 were Korea, India, Japan and Hong Kong. By 2020, there will be some 977 million OTT customers. China will remain the biggest OTT market, with 80 percent of customers, followed by India, Korea, Japan and Hong Kong. Malaysia and the Philippines will be the leading OTT markets in Southeast Asia. http://worldscreen.com/articles/display/2014-01-12-asia-ott-revenues-subscribers