BARC India to conduct roadshows in February

The Broadcast Audience Research Council (BARC) is all set for 2015, as it will hold roadshows in February on the GUI (Graphical User Interface) in Mumbai, Delhi, Kolkata and Bengaluru.

It was in 2013 when the Council held its first round of roadshows that aimed at sharing the latest updates from BARC with all constituents across the entire broadcast value chain, and, equally important, to receive feedback and suggestions, so that the new television measurement system is completely robust, transparent and representative.http://www.indiantelevision.com/television/tv-channels/viewership/barc-india-to-conduct-roadshows-in-february-150112