Global adspend growth slows

The rate of growth in global advertising expenditure is expected to slow to 5.1% this year before picking up again to 6.0% in 2016, according to a new forecast.

Warc's Consensus Ad Forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc's own team and other industry bodies.

A net growth in adspend in 2015 is predicted for 12 of the 13 markets covered – including Australia, Brazil, Canada, China, Germany, India, Italy, Japan, Russia, Spain the UK and the US – with only France contracting slightly.

Overall, the rate of growth has been revised downwards for nine countries since the last Consensus Ad Forecast in July 2014. At the same time, total forecast global adspend for 2015 has been raised 0.1pp since then.http://www.warc.com/LatestNews/News/EmailNews.news?ID=34214&Origin=WARCNewsEmail&CID=N34214&PUB=Warc_News&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20150127