Report: HBO looks to Apple, Roku, Microsoft as it tries to market a la carte service sans pay-TV

Time Warner Inc. has been unable to get pay-TV operators to help it market its new a la carte HBO service, so it is looking for new partners in the online media realm.

Citing unnamed sources, Reuters says Time Warner is talking to companies like Apple (NASDAQ: AAPL), Microsoft (NASDAQ: MSFT) and Roku--those it already has agreements with to distribute the HBO Go TV Everywhere service.http://www.fiercecable.com/story/report-hbo-looks-apple-roku-microsoft-it-tries-market-la-carte-service-sans/2015-02-03