BARC highlights 7 key features of its rating software

There are seven highlights of the new rating software, which the joint industry body has named BARC India Media Workstation (BMW).

In a bid to familiarise the industry with its rating software, the Broadcast Audience Research Council (BARC) has highlighted the ‘unique features’ that will ‘save’ subscribers a lot of time.

BMW promises to provide better media output with reduced man-hours, superior quality analysis, faster decision-making and sharper report generation.

Why BMW

BARC officials said that BMW has been designed after considering the feedback and comments of the stakeholders.http://www.televisionpost.com/television/barc-highlights-7-key-features-of-its-rating-software/