Netflix accelerates global expansion

Netflix ended 2014 with 54.48 million paid members worldwide, of which 16.78 million are outside the United States, 5 million of them in Latin America. The company added 1.90 million customers in the United States and 2.43 million elsewhere. Netflix says that internet television is becoming mainstream, but is it the end of television as we know it?

Netflix is unsurprisingly positive about its prospects. In its letter to shareholders it writes: “It is increasingly clear that virtually all entertainment video will be Internet video in the future.” It is continuing to look for growth in the United States, where it aims to achieve “must have” status in most households, although the rate of subscriber gains appears to be slowing, with a year-on-year reduction in net subscriber additions.http://informitv.com/2015/01/25/netflix-accelerates-global-expansion/