Multichannel television remains relevant

Many American viewers love online subscription video services but are not ready to lose traditional multichannel television. A study by Horowitz Research finds that the demand for easy access to live television and premium channels remains strong but there is some support for new standalone services, previously bundled as part of multichannel subscription. It concludes that there are growth opportunities for all players.

The research company says that three out of ten households in the United States can be considered as multiplatform viewers, which it defines as those watching at least an hour of television programming a day and spending more than 20% of their viewing time streaming.

“Current SVOD providers, including Hulu, Netflix and Amazon Prime, have transformed the landscape by providing the kind of on-demand user experience that traditional distributors have not yet fully delivered,” said Howard Horowitz, president of Horowitz Researchhttp://informitv.com/2015/02/01/bidding-for-the-future-of-pay-television/