Media Agencies cancel TAM subscription with BARC commencement date on the horizon

After advisories sent by AAAI (Advertising Agencies Association of India) IBF (the Indian Broadcasting Foundation )to their members to subscribe to BARC and urging them to ‘ review and close off their existing arrangements.’ Media agencies have now taken the next step forward by writing to TAM to cancel their subscription, as the commencement date for the new measurement system BARC is on the horizon. (Industry sources indicate that BARC is slated to commence in the second week of April. )

The cancellation of subscription would be effective from 31st March 2015.

Highly placed industry sources indicate that four of the top media agencies have already written to TAM to cancel subscription.
http://www.exchange4media.com/59296_media-agencies-cancel-tam-subscription-with-barc-commencement-date-on-the-horizon.html

Media Agencies cancel TAM subscription with BARC commencement date on the horizon

Highly placed industry sources indicate that four of the top media agencies have already written to TAM to cancel subscription.http://www.exchange4media.com/59296_media-agencies-cancel-tam-subscription-with-barc-commencement-date-on-the-horizon.html

Highly placed industry sources indicate that four of the top media agencies have already written to TAM to cancel subscription.
http://www.exchange4media.com/59296_media-agencies-cancel-tam-subscription-with-barc-commencement-date-on-the-horizon.html