Younger Americans generally watching less

Young adults in the United States watched 10% less television in the last three months of 2014 than in the previous quarter. While online video viewing is rising, a review of previous Nielsen data by informitv suggests that it is not replacing television viewing at the same rate. As a result, overall viewing is falling among those aged 18-34.

The New York Post reports that traditional television viewing, which has been falling at about 4% a year among those aged 18 to 34, fell 10.6% in the last quarter of 2014.

Avoiding the dubious label of ‘millennials’, which suggests a generational difference in time rather than life stage, our analysis of Nielsen data suggests that young adults are not only watching less traditional television, their overall time spent viewing has also declined significantly.http://informitv.com/2015/02/22/younger-americans-generally-watching-less/