Fetch TV creates new ratings app but downplays potential to challenge to Oztam

Major IPTV player Fetch TV has created a new mobile ratings app which provides live data on TV viewing across some 250,000 set top boxes, Mumbrella can reveal.

The Fetch TV ratings app is already the largest window into the TV viewing habits of millions of Australians with the channel selections of tens of thousands of consumers available on a one hour delay, but Fetch TV has immediately played down the potential the data to challenge official industry metric Oztam.http://mumbrella.com.au/fetch-tv-confirms-new-ratings-app-but-downplays-potential-to-challenge-to-oztam-300829?utm_medium=email&utm_campaign=Mumbrella+daily+newsletter+June+19+2015&utm_content=Mumbrella+daily+newsletter+June+19+2015+CID_bee5c2ae26944ba3ad5c843e429a0a02&utm_source=Campaign%20Monitor&utm_term=Fetch%20TV%20creates%20new%20ratings%20app%20but%20downplays%20potential%20to%20challenge%20to%20Oztam