Nielsen extends digital ad ratings

Global marketers have welcomed moves by Nielsen to extend the coverage of its Digital Ad Ratings service to new Asian markets.

It is already available in China and now Singapore, Japan, Indonesia, the Philippines, Thailand, Malaysia are being added.

Megan Clarken, evp/global watch product leadership at Nielsen, explained that in markets like the US and UK the service was "transforming the advertising landscape by bringing standardisation and accountability, and helping advertisers and agencies gauge the return on their investment for every dollar they spend online".http://www.warc.com/LatestNews/News/EmailNews.news?ID=35078&Origin=WARCNewsEmail&CID=N35078&PUB=Warc_News&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20150715