GfK Streaming Video Study: “Over-the-Top” TV Viewing Is Higher in Gen X, Kid Households

At a time when streaming video viewing is upending TV business models, a new GfK study sheds light on the phenomenon, including which Internet-connected devices and services different viewers prefer.

Download an infographic with findings from this study.

The 2015 Ownership and Trend Report, from GfK’s The Home Technology Monitor™, reveals that households with at least one member of Generation X (roughly ages 35 to 49), and those where children (ages 17 and under) are present, are much more likely to stream video and view other content using an Internet-connected device attached to a TV – also known as “over-the-top” (OTT) viewing. http://www.marketwatch.com/story/gfk-streaming-video-study-over-the-top-tv-viewing-is-higher-in-gen-x-kid-households-2015-07-22