Subscriptions to Outpace Ad Sales for OTT Revenues in APAC

Currently, advertising is the biggest component of the over-the-top (OTT) TV and video revenue pie in Asia-Pacific. According to estimates from Digital TV Research Ltd., advertisers in the region spent $1.61 billion on the channel last year, compared with $1.03 billion in subscription revenues. But as both figures grow, a switch is expected by 2020, when subscriptions will bring in $4.76 billion and ads $4.35 billion.http://www.emarketer.com/Article/Subscriptions-Outpace-Ad-Sales-OTT-Revenues-APAC/1012790?ecid=NL1013