Young use smartphones every other minute

Young people in the UK use their smartphones an average of 387 times each day according to new research which reinforces recent findings that the nation is now a "smartphone society".

Data captured as part of the IPA TouchPoints survey – a sample of 1,159 smartphone users aged 15+ downloaded an app which passively measured their mobile phone behaviour over a four-week period – found that younger consumers typically use their mobile phones every other minute they are awake.

At an average of 387 times each day, that is some 46% more than the figure for all adults (264).http://www.warc.com/LatestNews/News/EmailNews.news?ID=35211&Origin=WARCNewsEmail&CID=N35211&PUB=Warc_News&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20150811