Cumulative global pay TV revenues will increase from US$147.5 billion (€111.2 billion) at end-2011 to US176.8 billion by 2016, according to new forecasts. ...

Pay TV operator Foxtel is betting on the nation's love of sport to help boost subscriber numbers and earnings this year. ...

Most major advertising markets are expected to see revenues rise this year, led by fast-growth economies like China, India and Russia, new figures from Warc suggest.According to the latest International Advertising Forecast, which monitors 12 key global...

FOX International Channels Becomes The First Pay TV Network With Local Outfit To Offer Customized Integrated Advertising and Marketing Solutions To Singapore. ...

HONG KONG - The Cable and Satellite Broadcasting Association for Asia (Casbaa) has partnered with UM to release a study showing that advertisers who allocate 50 per cent of their budget to both free-to-air and Pay-TV channels can potentially double their...

The majority of ad markets will see revenues rise this year, according to market research company Warc’s latest International Advertising Forecast, with TV expected to drive much of the growth. ...

MUMBAI: A 100 per cent allocation of a $1.75 million budget to free-to-air (FTA) results in a campaign viewed by just 33 per cent of the TV population. The campaign reach increases from 33 per cent to 56 per cent when half of the TV budget is redi...

Using a combination of multi-channel TV and free-to-air (FTA) can lower cost-per-thousand (CPT) by up to 60% versus an FTA-only schedule, according to a study by CASBAA and Universal McCann. ...

TV AND NICKELODEON FINISH 2011 WITH DOUBLE DIGIT QUARTERLY VIEWERSHIP INCREASE"MTV Hits," "OK Karaoke" and "MTV Hip Hop" Capture CA12-24 AudiencesNickelodeon achieves highest viewership in 2011 ...

Connected sets are expected to account for over 80% of global TV shipments by 2015, up from 27% in 2011, according to forecasts from Futuresource Consulting. ...