New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with the availability of digital terrestrial television (DTT), are increasingly impacting Australians’ television viewing habits. ...

Almost 60% of global marketers are shifting their budgets to focus on new markets, according to the World Federation of Advertisers (WFA). ...

 India - With 30% of India's population falling in the under-14 age bracket, Discovery Networks Asia Pacific has tapped into the segment with its new network, Discovery Kids.  ...

Global advertising expenditure will continue to bounce back over the next three years, a forecast from ZenithOptimedia has suggested.The media network, part of Publicis Groupe, stated that adspend rose from $444bn in 2010 to $461bn in 2011, and ...

Hong Kong – Nielsen, the leading global provider of information and insights into what consumers watch and buy, today announced it has been awarded a new Television Audience Measurement (TAM) contract in Hong Kong for 2013 - 2017.  As consumers demand...

India: Ad brake for pay TV channels March 21, 2012 - The regulator's proposal to halve advertising duration puts the television industry in a spot. The Telecom Regulatory Authority of India's (TRAI) proposal last week to halve ad duration on pay televis...

Subscription TV advertising revenues increased by 3.6% in 2011 to $393.7m according to figures from ASTRA. ...

TOKYO: The effects of the tsunami, nuclear crisis and global economic volatility led Japanese marketers to cut their budgets in 2011, according to new figures from Dentsu.The agency network said that overall main media adspend in the world's second...

(ACN Newswire) – Seven of the biggest regional multichannel television networks presented their upcoming programming to more than 60 media buyers, agency heads and clients during TV Upfronts – The Hong Kong Screenings. The screenings staged on Febr...

Advertising spend in Southeast Asia has recorded healthy growth across mainstream media last year, showing an annual growth of 13 per cent, according to the data released by Nielsen. ...