Asia Ad and video content association CASBAA has appointed Jenny Setnicker as its head of advertising development.Setnicker will be responsible for marketing the benefits of multichannel advertising and the insight available from multi-channel TV. She...

News and sports channels that have been specifically affected by Trai’s ad regulation will also take up the issue with TDSAT    Mumbai: The Indian Broadcasting Foundation (IBF), a representative body of news and non-news channels, is p...

Fujitsu Laboratories Ltd. said Monday it has developed technology to embed advertisers' invisible website data in television images that can be picked up by mobile phone cameras. One use for the system would be allowing viewers to use their cellphones ...

HONG KONG: Jenny Setnicker has been tapped by CASBAA to serve as head of advertising development, responsible for marketing the benefits of multichannel advertising. Setnicker is based in Singapore. She will work to promote the value proposition fo...

The number of pay-TV subscribers globally will exceed 1 billion in 2014, according to Pyramid Research's bi-annual media forecast.  ...

Malaysia - Sponsors of MTV World Stage Live in Malaysia, Lenovo and Kraft Foods, regard the annual music event as an instrumental part of their efforts in reaching out to teenagers. ...

Gap Channels Best Quarter With Banana Republic’s Mad Men: Retail Banana Republic Sales Up Thanks to Don Draper Clothing based on the 1960s “Mad Men” styles of Don Draper and Peggy Olson helped Banana Republic post its best first-quarter sales ev...

Introduces Voting by Twitter Hashtag Before and Through the Event Continuing its effort to engage viewers with social media, MTV is taking votes for an annual movie award via Twitter for the first time.  The revamped Twitter Tracker for the upcoming MT...

KUALA LUMPUR: Malaysian DTH platform Astro is set to begin rolling out a new service that will allow subscribers to access live TV and VOD on their smartphones, tablets and laptops. ...

May 25, 2012 - The country's leading sports and general broadcasters are set to take legal recourse against sector regulator Trai's move to streamline advertisements on television channels. The most affected will be sports channels like Set Max, ESPN and...