Advertisers now have more reason to leverage on the network’s female-centric channel brands to reach women in Asia. Positioning itself as the only network with a diverse portfolio that is women-centric, NBCUniversal has launched the NBCUniversal Trut...

Marketers are showing greater optimism regarding trading conditions, staffing levels and their planned expenditure, according to the latest results from Warc's Global Marketing Index.Based on data from a sample of 1,295 executives, the reading for...

 Modern Family won for best comedy at last night's Emmy Awards, with creator Steve Levitan scoring a nod for his work directing the series, andHomeland took the award for best drama. ...

The war for control of the TV screen, specifically the battle over which company or companies will own the user interface—and by default, the relationship with the average viewer—has only just begun. Whether the ultimate winner is a cable...

ASIA-PACIFIC - Asia's business elite are turning to social media for news in increasing numbers, with Twitter and LinkedIn tied for fourth place on the international website rankings, according to Ipsos' annual Business Elite: Asia report. ...

Hong Kong, 21 September 2012 - The government is proposing tighter control on long-form television advertisements masking as programmes. ...

Advertising spending is predicted to jump 13.4% to RMB 394 billion in 2012 and again up 11.6% to reach RMB 439 billion in 2013, predicts GroupM. The biggest contributing factor is internet spending, which is estimated to jump by more than half this y...

Research by MediaMind, an independent provider of integrated digital advertising solutions, has revealed that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads. ...

Broadcast networks like NBC Universal, CBS and Fox are attempting to utilise social media to both drive up viewing levels and offer increasingly innovative services to advertisers.NBC Universal recently forged tie-ups with Facebook and Twitter surrounding...

One would expect a direct correlation between screen size and ad effectiveness but a new survey from YuMe and IPG Media Lab has revealed that clutter and other variables actually matter even more ...