With the continuing economic turmoil in Europe, MagnaGlobal has downgraded its projection for global advertising this year, lowering its expectation for growth to 4.8 percent from a 5 percent forecast in December. ...

Advertising expenditures in the U.S. increased across all TV media types in the first quarter of 2012, according to figures from Kantar Media. ...

ZenithOptimedia has downgraded its global ad forecast, now expecting growth of 4.3 percent for the year instead of the previously predicted 4.8 percent. ...

Singapore - Today's announcement by the Media Development Authority of Singapore's free-to-air (FTA) TV channels to go fully digital by 2013 has been applauded by the industry but the praises come with a hint of caution. ...

New Delhi, June 12, 2012, PTI: ...

Comcast Corporation (CMCSA) and eBay Inc. (EBAY) are at an early stage of discussion to enable Comcast’s subscribers to buy products featured in television advertisements and pay via eBay’s PayPal payment service. We believe that this is an effort...

Internet and TV advertising will provide a boost to global entertainment and media (E&M) expenditure over the next few years, a report from PricewaterhouseCoopers (PwC) has suggested.The business services firm's new Global Entertainment & Media Outlook...

US consumers' preference for multi-screening is reshaping the way they consume media, the Coalition for Innovative Media Measurement (CIMM) has suggested.The trade body, whose membership is made up of media owners, clients and agencies, has unveiled two...

NEW YORK: Brands should prioritise targeting "influencers" over attaining mass reach in their social media strategies, a report from Discovery Communications has suggested.The US broadcaster, owner of media properties including Discovery Channel and TLC...

BEIJING: Middle class consumers in China are generally more pessimistic and place far more importance on personal wealth than their counterparts in mature markets, Kantar research has shown.According to the media research firm's new Global Consumer...