Flat growth in TV advertising creates need for new advertising strategies among broadcasters ...

Hong Kong (July 11, 2012) - Hong Kong has been reassured the London Olympics will be on free television but how much of a difference will it make for advertisers? ...

July 3, 2012 - A review and comparison of Q2 2012 subscription TV (STV) ratings compared to Q2 2011, reveals that STV share viewing has increased across all markets with the most notable change found in peak hour (6pm-12am) with increases of viewing share...

July 4, 2012 - CNN has appointed Ann Chu as director - partner solutions group for CNN advertising sales APAC. Chu will be based in Hong Kong and report to William Hsu, vice president, CNN advertising sales APAC. In her new role, Chu (pictured) will be ...

July 4, 2012 - As enterprises and advertisers across Asia seek to market and sell different types of products and solutions - some products being new and requiring education, while others may be in a more mature phase of the product life cycle -...

Companies in Asia Pacific are in a broadly positive mood about their growth prospects, with retailers, packaged food groups and beverage manufacturers among the most optimistic.Thomson Reuters, the information provider, and INSEAD, the business sc...

Regional - Nielsen is set to launch a measurement product that gauges the effect of TV spots on brand recall, purchase intent and other emotions in China Nielsen TV Brand Effect has launched in China and Germany, with additional launches in Asia slat...

Cable's desire to improve the free on-demand business by increasing ad revenue and giving consumers more Netflix-like options was on display at a distribution-focused panel session at the On Demand Summit Wednesday. ...

The pay TV business thinks it’s about to cash in on a new revenue stream. ...

SINGAPORE: Companies in Asia Pacific are in a broadly positive mood about their growth prospects, with retailers, packaged food groups and beverage manufacturers among the most optimistic.Thomson Reuters, the information provider, and INSEAD, the ...