You are watching a TV show but just when the gripping finale is 10 minutes away, you have to leave home to run an errand. ...

BEIJING: Advertising expenditure rose at the lowest level for five years in China during the first half of this year, reflecting the slowdown in the country's economic growth.According to CTR, the research group, traditional media ad sales increased by...

Marketing's annual TV Broadcaster of the Year Awards look at which broadcasters came top-of-mind with Hong Kong's marketers and agency professionals. ...

As new ways to consume media give viewers greater choice of how, when, and where to watch, an old standby—the television—is making headway in the race for market cachet. ...

            Following the launch of live-streaming that allows viewers to watch its content live, whenever and wherever, US kids broadcaster Cartoon Network has added an app for iOS that wi...

    Extreme Reach, Inc., the leading platform for video ad distribution and ad serving solutions, released its Q2 2012 HD Advertising Trends Report showing a 150 percent increase in HD ad distribution since Q2 2010. This growth rep...

Following Indian broadcaster NDTV’s legal action against Nielsen and Kantar Media Research over bribery claims, the Indian government has now stepped in with its own investigation.Last month, NDTV filed a suit in the New York Supreme Court, accusing...

iResearch: China’s OVS Ad Revenue to Outperform TV by 2015 Chinese online video industry saw general revenues of RMB2.99 billion (US$0.47 billion) in the second quarter, a year-on-year increase of 102%, according to iResearch. Advertising contributed...

Mainland China is predicted to overtake Japan as the world's second-largest advertising market next year. A report by New York-based research firm eMarketer expects ad spend in China to reach nearly US$53 billion in 2013, surpassing Japan for the...

Several big advertisers in the country are crying foul over TAM's alleged fudging of TV viewership data, as the data forms the basis for negotiations over advertisement rates with TV channels, even as the government on Thursday said it is planning to...