We know that subscription video on demand (SVOD) is big business, but so many of the facts and figures are hazy. Netflix and Amazon reveal so little about their audience data – unsurprisingly, as big data is power in this world. Netflix’s audience...

Broadcasters cannot air advertisements that violate the code set by Advertising Standards Council of India (ASCI), the information and broadcasting ministry has said in an advisory. ...

Global TV advertising expenditure will reach $236 billion in 2020, up by 38% – or $64 billion – from 2013 and up by 54% ($82 billion) on 2010, according to a new report from Digital TV Research. ...

Next year global advertising expenditure will finally surpass the peak seen before the global financial crisis, although this recovery is patchy with some markets remaining well below the 2007 level, a new study has said.In its This Year, Next Year report...

They are known as the lions who go for the kill in their respective fields. One heads the world's largest advertising communications group by revenue, which he has built up in around three decades. And the other is known for his innate ability to decimate...

Over 45% of US pay-TV subscribers find cloud PVR technology very appealing, according to new research from Parks Associates. ...

4K or Ultra-HD video will remain a niche market for at least five years but will ultimately reach the mainstream. Online streaming and video on demand will play a critical early role but pay television will provide support as the ecosystem matures. That...

A number of articles this week trumpeted that fact that US cable companies now make more money off broadband subscriptions than they do off pay-TV subscriptions. “The Internet Is Officially More Popular Than Cable In The US” crowed Wired. ...

The growth of pay television continues, as providers embrace multiscreen services to offer subscribers more viewing options. The Multiscreen Index published by informitv shows a 1.4% increase in digital television subscriber numbers across 100 leading pay...

Undoubtedly you’ve heard people throw around the term big data. It’s the latest buzz phrase in media. But unlike so many hot trends that fall by the wayside after a few months, this one has the potential to transform the way media is planned, bought...