Many marketers covet the kind of upscale viewers who watch buzzy cable dramas like “Mad Men” and “The Walking Dead.” But the best place to reach them might be, well, not during either “Mad Men” or “The Walking Dead.” ...

A newly formed international industry body for data-driven marketers will help companies in Asia that are struggling with a lack of advertising and marketing research and case studies, the body’s chair said today. ...

Global adspend is expected to increase by 5.8% in 2014 and by 5% next year, according to the latest Consensus Ad Forecast from Warc.Overall, total global adspend growth for 2014 has recorded a positive 0.6pp rise in expectations since January.The...

The automation of the advertising industry was supposed to reduce waste. But in a quest for greater efficiency, marketers have exposed themselves to a new challenge: fraud. The uncomfortable truth about the $120bn digital advertising market is that the...

Asia Pacific online TV video revenues (over fixed broadband networks) will reach $10.19 billion in 2020, up from $0.54 billion in 2010 and $2.68 billion in 2013, according to a new report from Digital TV Research. ...

Pay-TV channels delivering local and regional content in Asia are poised to benefit in the years ahead, according to a new report, while those delivering acquired overseas content, particularly English-language general entertainment, will be "under...

Pay-TV channels delivering local and regional content in Asia are poised to benefit in the years ahead, according to a new report, while those delivering acquired overseas content, particularly English-language general entertainment, will be "under...

The process of digitisation in India currently seems to be stuck in limbo. Even with several deadlines being set, the country doesn’t seem to have progressed much even in digital addressable systems (DAS) phase II, let alone phases III and IV. A new...

  Videology, the video advertising platform, has released its second quarter 2014 findings on the video advertising market in the UK, which reveals that almost all online video advertisers are buying their ads in a TV-like way. “Reserved buyi...

egta, the association of television and radio sales houses, has published guidelines for the future of audiovisual audience measurement ...