Coca Cola has decided to withdraw advertising from five Russian channels as a result of sanctions imposed on the country. ...

The end is nigh for the legal racket known as bundled cable. And that is great news for freedom and for America. Variety reports that during the last quarter, pay TV  collectively lost a net of 305,000 customers. This, despite the fact our American...

Television viewing used to be an experience strictly between viewer and show, with water cooler talk coming the day after. The rise of social TV has changed that relationship, and according a study by Nielsen, more and more Americans are quickly warming...

Consumer confidence in India increased seven index points to 128 in the second quarter, bumping the country up to the top spot among the 60 countries measured in Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. The latest increase...

A+E Networks has appointed an executive from Star India to be deputy MD of its Asia-Pacific region. ...

The Korea Communications Commission said Monday that it would deregulate rules governing terrestrial broadcast advertising in line with efforts to help the saturated network advertising market and boost ultrahigh-definition content production.South Korea...

ADVERTISING expenditure in Malaysia during Jan-June (FH) 2014 has been estimated as RM6.8 billion, reflecting a 14% growth over the RM5.99 billion achieved during the comparable first half of 2013. ...

Local TV broadcasters have shifted into high gear with digital advertising efforts, driving an estimated all-time high of nearly $3 billion in new ad revenue for stations this year, according to new research commissioned by the Television Bureau of...

An increasing number of U.S. TV-watchers are also engaging with social media and other second-screen experiences, according to Nielsen, which reports that this behavior increases awareness of television programs. ...

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