Latest News

  • December 15, 2014

    2014 was the year of innovations in digital advertising: CVL Srinivas

    13 Dec 2014 - From a media perspective 2013 was the year of the perfect storm and something tells me that there is lots waiting to unfold in 2015. Was 2014 the lull before another storm? The major event that dominated 2014 was of course the general...
  • December 10, 2014

    CASBAA Research Reveals Over 500 Million Multichannel TV Homes in Asia Pacific

    According to CASBAA’s recently updated Asia Pacific Multichannel TV Advertising 2015 book, the Asia Pacific now boasts 500,639,000 multichannel homes across the region. An annual compendium of regional facts and figures and advertising research culled...
  • December 10, 2014

    Multi-screen video increases reach

    Marketers looking to increase their reach without increasing their spending can achieve a six point uplift by shifting 20% of their budget from TV to a multi-screen digital mix according to new research.YuMe, the provider of digital video advertising, and...
  • December 10, 2014

    Vineet Puri Joins Fox Malaysia

    Fox International Channels (FIC) has announced appointing seasoned media and television executive Vineet Puri as new Territory Head of Malaysia. Puri will be moving to Kuala Lumpur from Singapore, where prior to his joining FIC after the buyout of ESPN...
  • December 10, 2014

    Ad spend growth to slow globally in 2015, Indonesia will be APAC’s fastest growing market

    Rival media agencies Magna Global and ZenithOptimedia released advertising spend forecasts for 2015 today, with both agencies expecting global industry growth to slow next year. ...
  • December 10, 2014

    Global adspend forecast to grow 5%

    Global adspend is expected to grow 4.9% to $545bn by the end of 2015, rising to 5.6% growth the following year on the back of major events that will take place in 2016, a new industry report has forecast.According to the latest Advertising Expenditure...
  • December 10, 2014

    ZenithOptimedia: Adspend to Grow by 5 Percent in 2015

    ZenithOptimedia’s new Advertising Expenditure Forecasts predicts that global adspend will grow 4.9 percent to reach $545 billion in 2015, thanks to the rise of mobile advertising and social media, as well as the transition to programmatic buying of...
  • December 10, 2014

    TV’s 10% growth will add to AdEx growth in 2015 in India, predicts ZenithOptimedia

    The year 2014 saw the biggest Lok Sabha elections held in the country with Bharatiya Janta Party winning with a majority giving people a hope of ‘aache din’. ...
  • December 10, 2014

    Nielsen at a Tipping Point? Accelerating Change Confronts Methodical Researchers

    Nielsen’s TV measurement first faced a major crisis of confidence more than 20 years ago, amid growing skepticism from networks and surprising ratings fluctuations. “When those numbers became unreliable, inconsistent, inaccurate, unexplainable,” a...
  • December 10, 2014

    Number of UK homes with TV falls for first time

    The number of UK homes with a TV has fallen for the first time, as viewers turn to alternatives including tablets and smartphones to watch programmes. ...

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