Latest News

  • January 27, 2015

    comScore preps multiplatform video measurement platform

    January 25, 2015 - It's not a newsflash that TV viewers are consuming entertainment across screens and in various locations, creating a nebulous behavioural picture that has been difficult to translate into ad dollar value. Nielsen and others are chasing...
  • January 21, 2015

    I&B minister not in favour of ad cap, bats for raising FDI in news

    Indicating that the government is seriously considering the 12-minute ad cap rule, Minister of Information and Broadcasting (MIB) Arun Jaitley said on Sunday that the matter is best left to the consumers to decide rather than government dictating terms to...
  • January 21, 2015

    SingTel partners Kantar to measure Pay TV audience engagement

    20 January, 2015 - SingTel Advertising, a digital advertising solutions platform under Group Digital L!fe and Kantar Media, a television audience measurement company, have announced the introduction of Return Path Data (RPD) technology as a part of...
  • January 14, 2015

    Nickelodeon Wins Two Awards at the Asian Licensing Awards

    January 14, 2015 - Nickelodeon today jointly celebrated its wins with Changi Airport Group and Inner Mongolia Mengniu Dairy (Group) Co., Ltd for winning the "Best Promotion Campaign" award and "Best Licensee" award respectively at the recently concluded...
  • January 14, 2015

    Digital Trends 2015: India gears up for digital metamorphosis

    January 13, 2015 - With increased digital spends, and brands acknowledging the potential of digital in making or breaking a brand, 2015 is posed with the challenge of channelizing the technology and enormous data into the right direction. Digital and...
  • January 14, 2015

    BARC: Over 275 channels on-board, meta-tagging of content in full throttle

    January 12, 2015 - The Broadcast Audience Research Council (BARC), the industry body formed by broadcasters, advertisers and advertising agencies, is in final stages to launch its TV ratings measurement system... Read more at
  • January 13, 2015

    Google drops Google TV, ports some devices to Android TV

    Google TV was always kind of there, but never really any good. After suffering with clumsy, expensive set top boxes and an almost total lack of support, Google has finally taken it off life support. Google promises that existing apps and services created...
  • January 13, 2015

    Netflix Australia launch date mooted

    The launch date of Netflix in Australia has been unofficially revealed in the country’s local media. ...
  • January 13, 2015

    Another challenging year ahead for pay-TV players

    The arrival of digital terrestrial television last year radically changed the broadcasting landscape, including pay-TV business - and the year ahead looks set to be another tough one for subscription-based operators. ...
  • January 13, 2015

    BARC India to conduct roadshows in February

    The Broadcast Audience Research Council (BARC) is all set for 2015, as it will hold roadshows in February on the GUI (Graphical User Interface) in Mumbai, Delhi, Kolkata and Bengaluru. ...

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