Latest News

  • June 6, 2014

    BARC selects Prime Focus Technologies for play-out monitoring service

    Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus Limited has announced that the Broadcast Audience Research Council (BARC) has contracted it to offer play-out monitoring service. The service will input reliable data in to BARC’s...
  • May 30, 2014

    GfK takes majority stake in Genius Digital

    GfK has become the majority shareholder in Genius Digital, eight months on from its initial strategic investment in the TV data company. ...
  • May 30, 2014

    egta guidelines for audiovisual measurement

    egta, the association of television and radio sales houses, has published guidelines for the future of audiovisual audience measurement ...
  • May 28, 2014

    Malaysia:Advertisers return in force

    ADVERTISERS have become active again since April, and those who haven’t are expected to start spending soon. ...
  • May 28, 2014

    CNN shifts production of key shows out of Asia, ‘single digit’ staff cuts to follow

    Rolling news channel CNN has announced that it is to up the volume of live news coverage to its weekday schedule and reposition Asia as anewsgathering and feature programming hub. ...
  • May 23, 2014

    PwC: Marketers not moving fast enough to mobile

    (May 22, 2014) While there is plenty of money in social media marketing in mainland China, there's still not enough attention to the fact that accessing ads and special deals from mobile is just different. ...
  • May 21, 2014

    Twitter TV Ratings service gets demographic data add-on

    Nielsen has started reporting demographic data as part of its Twitter TV Ratings service, allowing subscribers to see the age and gender profile of people who tweet and see tweets about television shows. ...
  • May 21, 2014

    Who Are These Video Cord Cutters/Cord Nevers?

      Depending on whom you talk to, video cord cutters and cord nevers are sure to multiply exponentially or remain a rare commodity. Reality is somewhere in the middle. Video cord cutters, defined as consumers who have dropped a multichannel subscriptio...
  • May 21, 2014

    Ad loads grow on network TV

    American TV viewers were exposed to an average of more than one hour of TV ads each day in 2013 and the proportion of ads aired during each hour of programming has steadily risen over the past five years, a new study has shown.The latest "Advertising and...
  • May 21, 2014

    Asia Pacific Pay-TV & Broadband Markets 2014

    (AP 2014), Media Partners Asia's annual analysis of the multi-channel video, digital TV and broadband data / voice industries, is widely regarded as the definitive guide to the commercial distribution of pay-TV, digital, broadband and next generation...

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