Viewership of live TV declined 12.7 percent in January, said Nomura analyst Anthony DiClemente, who has become the latest media investment pundit to attribute such a drop to streaming subscription video on demand (SVOD) services. ...

Yet another report is circulating that sets high hopes for the IPTV industry, this one saying that 2020 revenues could exceed $79.3 billion, up from just $24.9 billion in 2013. ...

The measurement firm comScore plans to introduce a new measurement for tracking video audiences across computers, mobile and other streaming devices. ComScore previously measured digital video audiences only on desktops and laptops. ...

OTT TV technology specialist Piksel is branching out into content acquisition for OTT players. The company has set up a new unit, Piksel Content Services, to help telcos, internet service providers, cable operators and media companies to launch OTT...

Parks Associates estimates that 17 percent of U.S. broadband homes are likely to subscribe to HBO's stand-alone OTT service, with the upcoming platform set to "create competitive challenges for all ecosystem players, including Netflix, Amazon and pay-TV...

Television Broadcasts (TVB) has introduced an over-the-top service, GOTV, in Hong Kong. It is priced at HKD59 (USD7.61) per month and HKD499 (USD64.36) for a year. TVB has roped in Elemental Technologies to deploy Elemental software-defined video...

The rate of growth in global advertising expenditure is expected to slow to 5.1% this year before picking up again to 6.0% in 2016, according to a new forecast.Warc's Consensus Ad Forecast is based on a weighted average of adspend predictions at current...

January 25, 2015 - It's not a newsflash that TV viewers are consuming entertainment across screens and in various locations, creating a nebulous behavioural picture that has been difficult to translate into ad dollar value. Nielsen and others are chasing...

Indicating that the government is seriously considering the 12-minute ad cap rule, Minister of Information and Broadcasting (MIB) Arun Jaitley said on Sunday that the matter is best left to the consumers to decide rather than government dictating terms to...

20 January, 2015 - SingTel Advertising, a digital advertising solutions platform under Group Digital L!fe and Kantar Media, a television audience measurement company, have announced the introduction of Return Path Data (RPD) technology as a part of...