Latest News

  • February 17, 2014

    China's smartphone growth halts

    The extraordinary rate of growth of the smartphone market in China has been checked as the sector experienced a slowdown in the final quarter of 2013.New figures from the International Data Corporation (IDC), the market intelligence business, revealed...
  • February 17, 2014

    OTT and 'cord shaving' will not kill broadcast model

    Eight in ten people agree that the rise of over-the-top and 'cord shaving' will not kill the broadcast model, according to new global research conducted by TV Connect. ...
  • February 17, 2014

    Parks Associates: TV-Related Apps Gaining in Popularity

    New research from Parks Associates shows that usage of TV apps is on the rise, with 55 percent of U.S. smartphone owners and 61 percent of tablet owners using TV-related applications at least once a month. ...
  • February 6, 2014

    Twitter Releases Research on TV Ads and Social Media

    February 5, 2014, SAN FRANCISCO: Hashtags in TV ads drive positive brand conversation, according to Twitter, and a viewer who tweets while watching television is less likely to change the channel during the commercial breaks. ...
  • January 29, 2014

    Nielsen: Internet Display Advertising Grew 32% In 2013...

    Nielsen: Internet Display Advertising Grew 32% In 2013, But It's Still Only 4.5% Of Spend Vs. TV At 57.6% ...
  • January 29, 2014

    Dark months loom ahead for broadcasters

    With TAM set to be out of action and an alternative rating system still in the works, the TV business is headed for chaos ...
  • January 23, 2014

    TAM shareholder Kantar takes Indian govt to court on TV ratings guidelines

    So Indian TV ratings agency TAM Media will not go down without a fight. At least if one goes by the action of one of its shareholders  Kantar Market Research Services. The latter approached the Delhi High Court on 20 January, filing a writ petition...
  • January 22, 2014

    Dual screening increases TV engagement

    The symbiotic relationship between television and digital media has been further emphasised by research showing higher engagement levels among viewers using mobile devices to comment on events on the main screen, while second screen advertising is...
  • January 22, 2014

    Screen size dictates bounce rate

    Consumers in the Asia Pacific region prefer to browse on handheld devices with smaller screens, but they also engage more with content on larger screens, according to a new study. The Asia Pacific Content Consumption Trends report from Outbrain, a content...
  • January 21, 2014

    Indonesia's 'consuming class' grows

    International brands should take note of evolving consumer trends in Indonesia, consultancy McKinsey has advised, and recognise that the country's growing consuming class is driving growth in e-commerce and product categories.In its second survey of more...

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