Latest News

  • August 6, 2014

    Malaysian advertising expenditure FH 2014

    ADVERTISING expenditure in Malaysia during Jan-June (FH) 2014 has been estimated as RM6.8 billion, reflecting a 14% growth over the RM5.99 billion achieved during the comparable first half of 2013. ...
  • August 6, 2014

    Local TV Stations Expected to Generate $3 Billion in Digital Ad Revenue

    Local TV broadcasters have shifted into high gear with digital advertising efforts, driving an estimated all-time high of nearly $3 billion in new ad revenue for stations this year, according to new research commissioned by the Television Bureau of...
  • August 6, 2014

    Nielsen: Social Media Positively Impacts TV Experience

    An increasing number of U.S. TV-watchers are also engaging with social media and other second-screen experiences, according to Nielsen, which reports that this behavior increases awareness of television programs. ...
  • August 1, 2014

    Ad insertion Demand

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  • August 1, 2014

    Which TV Shows Have Highest Rates of Ad Skipping?

    Many marketers covet the kind of upscale viewers who watch buzzy cable dramas like “Mad Men” and “The Walking Dead.” But the best place to reach them might be, well, not during either “Mad Men” or “The Walking Dead.” ...
  • August 1, 2014

    New global ad industry body will aid brands in Asia struggling with data drought, says chair

    A newly formed international industry body for data-driven marketers will help companies in Asia that are struggling with a lack of advertising and marketing research and case studies, the body’s chair said today. ...
  • August 1, 2014

    Global adspend will rise 5.8% in 2014

    Global adspend is expected to increase by 5.8% in 2014 and by 5% next year, according to the latest Consensus Ad Forecast from Warc.Overall, total global adspend growth for 2014 has recorded a positive 0.6pp rise in expectations since January.The...
  • August 1, 2014

    Fraud lurks in shadows of changing digital advertising landscape

    The automation of the advertising industry was supposed to reduce waste. But in a quest for greater efficiency, marketers have exposed themselves to a new challenge: fraud. The uncomfortable truth about the $120bn digital advertising market is that the...
  • August 1, 2014

    Asia Pacific OTT to reach $10bn

    Asia Pacific online TV video revenues (over fixed broadband networks) will reach $10.19 billion in 2020, up from $0.54 billion in 2010 and $2.68 billion in 2013, according to a new report from Digital TV Research. ...
  • August 1, 2014

    Local, Regional Pay-TV Channels in Asia Set to Thrive

    Pay-TV channels delivering local and regional content in Asia are poised to benefit in the years ahead, according to a new report, while those delivering acquired overseas content, particularly English-language general entertainment, will be "under...

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