Latest News

  • January 13, 2015

    Another challenging year ahead for pay-TV players

    The arrival of digital terrestrial television last year radically changed the broadcasting landscape, including pay-TV business - and the year ahead looks set to be another tough one for subscription-based operators. ...
  • January 13, 2015

    BARC India to conduct roadshows in February

    The Broadcast Audience Research Council (BARC) is all set for 2015, as it will hold roadshows in February on the GUI (Graphical User Interface) in Mumbai, Delhi, Kolkata and Bengaluru. ...
  • January 13, 2015

    New Report Forecasts Surge in AsiaPac Online Video Market

    Revenues from online video services in 13 markets across the Asia Pacific will rise from $3.5 billion last year to $12.4 billion by 2020, when there will be some 977 million OTT customers across the region, according to new projections from Media Partners...
  • January 13, 2015

    Global Pay-TV Subs See Modest Growth

    The leading pay-TV services around the world increased their subscriber numbers by just 1 percent in Q3 2014, according to the informitv Multiscreen Index. ...
  • January 9, 2015

    Analyst Measures Flaws in Set-Top-Box Based Data

    January 7, 2015 - Nielsen is often criticized for its shortcomings in measuring TV audiences and set-top-box data has been promoted by some as a way to get more accurate viewing information. But in a new research report, analyst Todd Juenger of Sanford C....
  • January 8, 2015

    Major digital-TV operators opt for affordable ad rates

    January 8, 2015 - AMID WHAT is expected to be an intensely competitive market this year, major digital-TV broadcasters are optimistic that first-time and small and medium-sized advertisers will be putting more investment into publicising their brands via...
  • January 8, 2015

    Big brands bypass Indian TV

    Major brands are increasingly turning to online video in India, with more campaigns using only this channel or making connected devices the primary screen with TV being relegated to second place.Afaqs noted that spend on video ads was expected to increase...
  • January 8, 2015

    Analysis: CNBC's move could herald a new era of chaos in advertisers' efforts to make sense of TV

    You wouldn’t think CNBC’s primetime fare is that much different from the stuff it airs during the day. “Shark Tank” and “The Profit” show people trying to start their own businesses at night while Becky Quick, Carl Quintanilla and Kelly Evans...
  • January 8, 2015

    CNBC's Business Day to End Nielsen Measurement

    CNBC announced that as of the fourth quarter of 2015 its Business Day programming will no longer be measured by Nielsen. Instead, CNBC is partnering with Cogent Reports, a unit of Market Strategies International, which provides research to the financial...
  • December 31, 2014

    2014: Ecosystem for ad revenue growth has improved

    December 30, 2014 - The good news is that consumer sentiment and the country's GDP are on the rise. Inflation is lowering steadily, resulting in a higher availability of money. A direct result of all this is an increase in disposable income which...

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