Latest News

  • April 24, 2014

    Asia leads programmatic growth

    Asia is expected to register the highest levels of growth in the global programmatic market in 2014 with an increase of 73% and total spend of just over $500m, the latest industry data has forecast.According to Magna Global, the global media unit of IPG...
  • April 24, 2014

    Discovery replaces Everest jump

    Discovery Channel is to use the footage it had filmed ahead of its recently aborted Everest Jump Live event to create a documentary about the avalanche that forced its cancellation. ...
  • April 24, 2014

    Scripps to tap APAC markets aggressively

    US based lifestyle content provider, Scripps Networks International, is aggressively focusing on Asia Pacific markets particularly Vietnam and Indonesia and is developing programming, branding and distribution strategies for its Asian Food Channel (AFC),...
  • April 24, 2014

    Tumblr is tops for lasting TV conversation, says Pulsar

    Where should you go on social media when you want to talk about a TV show? If you’re looking for live interaction with other fans, Twitter’s your best bet. But if you want deep, lasting conversations, head to Tumblr. ...
  • April 17, 2014

    Aus:Local online universe expands as Nielsen enhances its ratings

    Nielsen has made major enhancements to its online ratings system as it moves towards daily and cross-platform audience measurement, by culling inactive users from its panel and finding another two million online Australians. ...
  • April 17, 2014

    Celestial Tiger adds to streak

    Asian broadcaster and distributor Celestial Tiger Entertainment (CTE) has shuffled its exec pack with four new appointments, including a head of distribution. ...
  • April 17, 2014

    US:Pay TV subscriptions expected to rise through 2019

    For the pay-TV industry, 2013 was a down year. But pay-TV providers can look forward to growth in the next five years. ...
  • April 17, 2014

    WarnerTV Joins Turner Asia Portfolio

    Turner Broadcasting System Asia Pacific is taking on full operational responsibility in the region for WarnerTV, a general-entertainment channel that was previously managed by HBO Asia. ...
  • April 16, 2014

    Single-screening: marketing’s big missed opportunity

    Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown’s Martin Ash as he takes us through the latest AdReaction...
  • April 16, 2014

    Revealed: multi-screen users' receptivity to advertising

    Despite having the highest smartphone penetration of any other country, the UK is still in love with the television and continues to use it as the 'primary screen', according to the latest AdReaction report from Millward Brown. ...

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