Latest News

  • December 2, 2014

    CASBAA Research Reveals Over 500 Million Multichannel TV Homes in Asia Pacific

    According to CASBAA's recently updated Asia Pacific Multichannel TV Advertising 2015 book, the Asia Pacific now boasts 500,639,000 multichannel homes across the region. An annual compendium of regional facts and figures and advertising research culled...
  • December 2, 2014

    500 million multichannel TV homes in APAC: CASBAA

    The Asia Pacific now boasts of 500,639,000 multichannel homes, as per CASBAA’s Asia Pacific Multichannel TV Advertising 2015 book. The pay TV advertising market continues to grow in APAC with an estimated +9.4 per cent, y-o-y increase for 2014.http:/...
  • December 2, 2014

    Over 500m homes

    Asia Pacific now boasts 500,639,000 multichannel homes across the region, according to data revealed in CASBAA's recently updated Asia Pacific Multichannel TV Advertising 2015 book. CASBAA is the Association for digital multichannel TV, content, ...
  • December 2, 2014

    Multichannel TV Homes Crests 500 Million in Asia Pacific

    The number of homes with multichannel television in the Asia Pacific has reached 500,639,000 according to new research from the Cable & Satellite Broadcasting Association of Asia (CASBAA). Findings from the organization’s Asia Pacific Multichannel TV...
  • December 2, 2014

    Over 500m multichannel homes in Asia Pacific

    According to CASBAA’s updated Asia Pacific Multichannel TV Advertising 2015 book, the Asia Pacific now boasts over 500 million multichannel homes across the region. ...
  • December 2, 2014

    Report: AsiaPac Boasts 500 Million-Plus Multichannel TV Homes

    According to CASBAA’s recently updated Asia Pacific Multichannel TV Advertising 2015 report, there are currently more than 500 million multichannel homes across the Asia Pacific, marking the largest number by region anywhere in the world today. ...
  • October 23, 2014

    Rentrak Gets Patent for Box-On, TV-Off Measure

    US-based audience measurement specialist Rentrak has been granted a patent for the system it uses to measure the status of set-top boxes (STBs).Rentrak says the method - which identifies when TV sets are off, but the set-top box is on - is a 'crucial'...
  • October 23, 2014

    Turner relaunches Boomerang

    Turner Broadcasting is relaunching its Boomerang network as an all-animation, youth-skewing channel with a line-up specifically designed for family co-viewing. ...
  • October 23, 2014

    Multi-screening does not diminish TV ad recall

    Viewers pay more attention to ads than they think and multi-screening does not negatively affect ad recall, according to new Thinkbox research. ...
  • October 23, 2014

    USA Nielsen admits TV ratings errors

    US — Nielsen has admitted that it has been reporting inaccurate ratings for the US broadcast networks for the last seven months. According to a story in the New York Times, the error benefited ABC - the network saw its ratings improve - while all o...

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