16 December 2014 - The Q3 2014 edition of the Celtra Mobile Display Ad Performance Report has revealed continued growth across key metrics such as expansion rate, engagement rate and time spent. ...

Marketing teams are still not joining the dots when it comes to planning, producing and measuring ad campaigns. People no longer consume media in a linear, predictable way, yet advertising and marketing professionals still tend to treat each platform as a...

Tablet TV aims to bring broadcast television to tablet screens. The portable receiver comes with an app that provides a programme guide, supports subtitles and red button services and will enable programmes to be recorded for later viewing. Motive...

Marketing intelligence service Warc has downgraded its 2015 global adspend forecast by 0.5 percentage points, predicting a 4.8% increase at current prices next year. If inflation is taken into account, global adspend in real terms is expected to rise b...

December 15, 2014 - A new Google study has once again raised the question about how effective display advertising on the digital platform actually is. In a report titled "5 Factors of Viewability" the online giant has turned a few long held beliefs about...

13 Dec 2014 - From a media perspective 2013 was the year of the perfect storm and something tells me that there is lots waiting to unfold in 2015. Was 2014 the lull before another storm? The major event that dominated 2014 was of course the general...

According to CASBAA’s recently updated Asia Pacific Multichannel TV Advertising 2015 book, the Asia Pacific now boasts 500,639,000 multichannel homes across the region. An annual compendium of regional facts and figures and advertising research culled...

Marketers looking to increase their reach without increasing their spending can achieve a six point uplift by shifting 20% of their budget from TV to a multi-screen digital mix according to new research.YuMe, the provider of digital video advertising, and...

Fox International Channels (FIC) has announced appointing seasoned media and television executive Vineet Puri as new Territory Head of Malaysia. Puri will be moving to Kuala Lumpur from Singapore, where prior to his joining FIC after the buyout of ESPN...

Rival media agencies Magna Global and ZenithOptimedia released advertising spend forecasts for 2015 today, with both agencies expecting global industry growth to slow next year. ...