January 8, 2015 - AMID WHAT is expected to be an intensely competitive market this year, major digital-TV broadcasters are optimistic that first-time and small and medium-sized advertisers will be putting more investment into publicising their brands via...

Major brands are increasingly turning to online video in India, with more campaigns using only this channel or making connected devices the primary screen with TV being relegated to second place.Afaqs noted that spend on video ads was expected to increase...

You wouldn’t think CNBC’s primetime fare is that much different from the stuff it airs during the day. “Shark Tank” and “The Profit” show people trying to start their own businesses at night while Becky Quick, Carl Quintanilla and Kelly Evans...

CNBC announced that as of the fourth quarter of 2015 its Business Day programming will no longer be measured by Nielsen. Instead, CNBC is partnering with Cogent Reports, a unit of Market Strategies International, which provides research to the financial...

December 30, 2014 - The good news is that consumer sentiment and the country's GDP are on the rise. Inflation is lowering steadily, resulting in a higher availability of money. A direct result of all this is an increase in disposable income which...

24 December 2014 - Terrestrial broadcasters will be able to show advertising during dramas and other television programmes from 2015, the Korea Communications Commission (KCC) has announced. ...

December 22, 2014 - Strong growth in mobile advertising spend, increasing momentum in the mobile payments sector, and the rising influence of Asian companies on the global mobile media landscape are among over ten predictions highlighted in a report from...

December 19, 2014 - Videology, the video advertising technology platform, has released research findings on viewable video impressions that illustrate the complexities still surrounding viewability, and issued caution in using viewability ratings as the...

17 December 2014 - With online TV an accepted part of programming mixes, meaningful cross-platform measurement has become crucial, and leading US broadcasters have unveiled what they believe is a solution. ...

December 17, 2014 - 21st Century Fox is set to buy the company that provides online publishers and advertisers a marketing platform for premium content in digital and on demand environments. true[X] is expected to remain a stand-alone business, but will...