Global adspend is expected to grow 4.9% to $545bn by the end of 2015, rising to 5.6% growth the following year on the back of major events that will take place in 2016, a new industry report has forecast.According to the latest Advertising Expenditure...

ZenithOptimedia’s new Advertising Expenditure Forecasts predicts that global adspend will grow 4.9 percent to reach $545 billion in 2015, thanks to the rise of mobile advertising and social media, as well as the transition to programmatic buying of...

The year 2014 saw the biggest Lok Sabha elections held in the country with Bharatiya Janta Party winning with a majority giving people a hope of ‘aache din’. ...

Nielsen’s TV measurement first faced a major crisis of confidence more than 20 years ago, amid growing skepticism from networks and surprising ratings fluctuations. “When those numbers became unreliable, inconsistent, inaccurate, unexplainable,” a...

The number of UK homes with a TV has fallen for the first time, as viewers turn to alternatives including tablets and smartphones to watch programmes. ...

  Children’s TV network Boomerang is relaunching in a number of markets in Asia next year and introducing original content for the first time. The TV channel will run animated shows produced by Warner Bros for kids and their families and will be avai...

WPP sister agencies CSM Media Research and Kantar Media have partnered with Hong Kong’s largest TV broadcaster Now TV, to roll out the region’s first cross-platform television audience measurement system using return path data (RPD) technology. ...

Global media owner ad revenues are forecast to grow by 4.8% in 2015, reaching $536bn, with digital revenues expected to account for 30% of the total – and finally catch up with TV adspend in 2019. ...

According to CASBAA's recently updated Asia-Pacific Multichannel TV Advertising 2015 book, the Asia-Pacific now boasts 500,639,000 multichannel homes across the region. An annual compendium of regional facts and figures and advertising research culled...

After having launched in six European countries in the last few months, Netflix is expected to achieve 17 million paying subscribers with its international operations by the end of the year. ...