Now Available Across 15 Markets via 39 Providers South Park Makes Its Way to Malaysia through HyppTV's Video on Demand ChannelSINGAPORE, 1 October 2014 – Comedy Central Asia is laughing hard across Asia as Viacom International Media Networks (VIMN) Asia...

Audience measurement firm Kantar Media has launched what it calls the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the Kantar Twitter TV Ratings...

A new study has ‘confirmed’ the link between TV and Twitter in the UK, showing that 11% of shows gain viewers during broadcast as a direct result of Twitter activity. ...

UK — TV viewers in the UK watched an average of three hours, 47 minutes a day — the vast majority of which is live — according to Thinkbox’s first half review of 2014. Of this, three hours and 43 minutes was of linear TV on a TV set and four ...

That was the message during the Advertising Week panel — “Are We There Yet? The Journey from TV to Total Video” — that was eventually jokingly called a “telethon,” where researchers across media buying and selling urged the audience to support...

A firm believer of localisation of content, Discovery Networks International president JB Perrette has great hopes from the country. While he has travelled to India on multiple occasions, sometimes as a business leader, while at other times as a tourist...

Those were the days when the notable acronyms and industry jargon you needed to know were CPM (cost per thousand), OTS (Opportunity to See) and in later years CPA, PPC, PPI and the like.  ...

Far from being under threat from new technologies, television is currently experiencing a “golden age”, according to the boss of Turner Broadcasting International. ...

CASBAA and SNL Kagan recently conducted an informative webinar on Tuesday, September 23 detailing how upstart OTT providers are taking on traditional multichannel providers in the fight for Asia Pacific’s video customers. ...

(Sept 28, 2014) Consumer preferences are leaning towards richer, more engaging ad formats, as brands continue to deploy interactive ad units as part of an overall digital marketing strategy. ...