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Company Profile

Ipsos, The Home of Researchers

Founded in France in 1975, Ipsos is the only independent market research company that is controlled and managed by research professionals.
In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
Working both on a global scale and in local markets, our expert teams give our clients the benefit of high value-added business solutions including qualitative, forecasting, modeling, market knowledge and consumer insights.
Ipsos professionals deliver insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1.14 billion ($1.6 billion U.S.) in 2010.Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities

Audience Measurement/Media Services Offered

Ipsos syndicated media services include PAX and EMS, the world’s largest series of upscale syndicated currency surveys. Young Asians dives deep into the lives and media choices of kids, teens and young adults. Media Atlas is a broad population survey designed to give accurate insights into a wide variety of target audiences and their media consumption. Each of our surveys keeps track of how consumer behaviour is changing over time.

We also cover a wide range of customised media insights aimed at growing the business of media owners and aiding media specialists to plan and buy campaigns.

Ipsos syndicated services Total number of consumers in the universe projections Countries covered
PAX 22 million 14
EMS 52 million 33
Young Asians 26 million 11
Media Atlas 172 million 5


Major Clients
Almost all international broadcasters, publishers and web site owners use Ipsos, as do all of the world’s leading media specialists.

Key Contacts

Steve Garton, Managing Director, MediaCT - Greater China; Head of MediaCT - Asia Pacific
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Clare Lui, Media Director
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