Medialogic

Company Profile

Medialogic Pakistan Private Limited was set up in 2006 as a technology company to address the growing needs of the Media industry. Medialogic has an International affiliation with GfK Group based in Germany – the 3rd biggest Research company in the world. GfK and their subsidiary Telecontrol provide technical support to Medialogic in various projects. Within a short period of three years, Medialogic has established itself as a leading Research and Software provider for the Media industry in Pakistan.

Currently the company is running the TAM (TV Audience Measurement) panel in Pakistan. This panel provides daily ratings for all local and International Channels viewed in Pakistan. This information forms the basis of Media decisions for Advertisers, Broadcasters and Advertising Agencies. Medialogic is proud to have almost all key Media stakeholders in its clientele.

Business

TV Ratings agency utilizing state-of-the-art peoplemeter technology which provides daily ratings for the first time in Pakistan.

International Affiliation

GfK (3rd largest Research company in the world)

Current Status

Medialogic currently has a panel of 675 households covering Karachi, Lahore, Islamabad/Rawalpindi, Faisalabad, Multan, Hyderabad, Sukkur, Gujranwala and Peshawar.

Major Clients

All Broadcasters are subscribed including GEO, ARY, HUM, AAJ, TVOne, Express, Indus, TenSports etc.

90% of the major advertisers are subscribed including Mobilink, Unilever, P&G, Coca-Cola, Ufone, Telenor, CM Pak, HBL, Continental Biscuits, Reckitt etc.

Key Contacts