Nielsen

Channel Profile

Nielsen is a leading global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior. We deliver critical media and marketing information, analytics and industry expertise about what consumers watch (consumer interaction with television, online and mobile) and what consumers buy on a global and local basis. Present in approximately 100 countries, our information, insights and solutions help our clients maintain and strengthen their market positions and identify opportunities for profitable growth.

Helping clients

We help our clients enhance their interactions with consumers and make critical business decisions that we believe positively affect their business.

Information from our “Watch” and “Buy” businesses, when brought together, can deliver powerful insights into the effectiveness of advertising by linking media consumption trends with consumer purchasing data. We continue to build on an extensive foundation of proprietary data assets, designed to yield essential insights for our clients, including:

• Connecting with 10 million consumers worldwide
• Tracking 70% of global internet users
• Analysing 55% of world’s advertising,
• Measuring TV audiences in 29 countries
• Serving mobile clients in 70 countries
• Scanning billions of transactions in retail stores

Need answers to your most pressing business issues?

With our expertise in understanding what consumers buy and watch, we can help you find the answers….

Just ask Nielsen

Key Contacts

Deanie Sultana
Thailand and Media Index, Asia Pacific
Nielsen
T: +662 6734 760
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Stephanie Manning
Nielsen Global AdView
Nielsen
T: +31 20 398 8238
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www.nielsen.com